[kiliancgn]

It is typical in the "Private Label Business" to generate the first reviews using this technique. And Amazon only allows this in their TOS if the product was provided for free.

I would be interested to build a tool which tries to analyze the reviews e.g. using Natural Language Processing (NLP) or Machine Learning techniques to get the "real" picture for a given product. NLP could help to identify the most criticized aspects for a given product so a potential buyer does not have to go through any single review.

I am not an expert in NLP/ML though. Any ideas how this could be done?