[forrestthewoods]

> but why put your name on anything this bad

It's possible that someone signed a bad contract. I've seen terrible products worked on or released because certain rights were sold in ways they shouldn't have been sold. That's not an excuse as it should still never happen. But it can go down that way.

[jasonlbaptiste]

Totally, but even if it was say a 500k contract, you chalk it up as a loss and don't release it.

[mikeash]

Sounds like a case where the incentives for the company don't line up with the incentives for an individual manager. The responsible person might have suffered greatly (or at least thought they would) if they had just declared that much money to be a lesson learned on a bad idea, even if that might have been best for Twitter.