[anindyabd]

Anker (http://www.anker.com/) does something very similar to this company -- except, I think, it has a smaller selection of products. Judging from reviews on Amazon, Anker is also doing very well for itself.

[gohrt]

Anker instantly offers free replacements to anyone who posts a bad review.

[jessaustin]

It seems that policy could backfire? Eventually, they're basically subsidizing the production of bad reviews.

[ashmud]

Possibly, depending on what rate this is happening. I'd wager that this gets them brownie points with the public, similar to a "connect with fans" approach. Chalk it up to a form of marketing and budget it that way.