[brlewis]

Programmers tend to live sedentary lives, and we face unique health challenges from our occupation.

Yes, that's actually how Fitbit started. From http://www.entrepreneur.com/article/223780

Fitbit got its start after founders James Park and Eric Friedman sold their peer-to-peer photo-sharing company Windup Labs to CNet in 2005. While pondering their next move, Park, a former cross-country runner and avid swimmer, realized two things: that years of startup life had left him in terrible shape, and that he had the resources to come up with a solution. In early 2007, the two launched their fitness gadget company in San Francisco's Financial District, with Park as CEO and Friedman as CTO.