Bingo. And in years gone by Bitcasa did the same, starting with an unlimited plan and once people were locked in, increasing prices 10x (from $99 to $999):
Bitcasa is even worse. Not only did they sell unlimited and retract it, they claim zero knowledge encryption without providing it, as the key is linked to the password which is used to access your account through the web interface.
The sad thing is apparently they're partnered with larger companies like Samsung, Intel and Huawei, so their product is being spread to people who likely don't know any better.
http://www.engadget.com/2013/11/19/bitcasa-infinite-cloud-st...