[adventured]

> ultimately just a 40 second inconvenience

Unless you're offering a large value proposition that the consumer finds it difficult to say no to, you just elaborated one of the biggest challenges companies face.

Whether one regards it as absurd or not, that 40 seconds makes a big difference (not to mention people don't like change very much once they're comfortable with a thing they use). It's in that 40 seconds that the consumer shrugs and says to their self: meh, I don't feel like it, I don't want to deal with this new app that I don't understand, my phone is already cluttered with apps I don't use.

Shopping cart abandonment due to second thoughts on purchases. Drawn out check-out processes. Long sign-up forms. Slightly slow web page load times. Waiting in lines. Every study comes back with the same conclusion on consumer behavior: those seconds matter a lot.

[sjwright]

I agree completely, I just wouldn't consider disinterest and dissatisfaction as being synonyms for 'principle'.