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by martingordon
3830 days ago
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I haven't noticed their prices are significantly better than Amazon to warrant the switching costs, which include giving up one click purchasing and free two day shipping (Jet offers two-day shipping on some products, and shipping is only free if you spend $35 or more). Maybe they're better for household goods than electronics, but every time I browse Jet, it feels like I'm going through the bargain bin. Odd prices and odd sorting don't make for a great experience. For example, a search for "iPhone" returns one result for something that looks like a fishing pole. There's no product description and I can't tell if it's so you can play fishing games on your phone or if it's to attach your phone to a pole. Either way, to see iPhone accessories, you need to click the tiny "Electronics (10,000+)" link at the top of the page. Once you actually click into a product page, they seem really bare. Amazon offers some great tools to help make a purchase decision (ratings/reviews, category rankings, recommendations), which Jet doesn't (and can't) offer. They're really pushing Jet Anywhere, but I can't see how that does anything other than lose them more money. Along with a $50 off first purchase coupon and $100 in Jet Cash I racked up, I gave Jet $150 to buy me a $300 PlayStation 4 from Newegg. I know I'm an extreme case, but $150 customer acquisition cost for someone who didn't particularly enjoy the experience and probably won't shop there again seems to fit with the narrative that they're burning through cash. |
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