I'm sure given AT&T's laudable history of building huge-scale, world-class websites and their sterling reputation for dealing with customers in a human fashion this site will do excellently.
I agree with the fact that this is doomed to fail.
AT&T does own Yellow Pages and they do have a head start in that regard.
Wasn't there a story about Yelp being lousy for business owners on HN active list the last few days?