[puranjay]

Here's what I believe: startups are for "fun" money. For "real" money, you'll do far better doing a traditional business where you're guaranteed a return on investment.

I'm talking about consulting, franchises, etc. You won't hit it out of the ballpark and TechCrunch won't feature you, but you sure as hell will have money in the bank.

How you use that money is up to you

[chippy]

What I've realised is that most startups are just traditional businesses, but done with a bit more digital marketing. Selling product, selling services, b2b, etc.

It's only a few startups that are purley technology startups, the majority are actually traditional.

[puranjay]

Yes, this is something that makes me scratch my head too. People tend to confuse tech companies with tech-assisted companies.

Microsoft is a tech company; it's business is making and selling technology.

The small eCommerce store that does about $0.5M in revenue using wooCommerce? That's not so much a tech startup as it is a tech-assisted startup. Yet, people continue to confuse the two.