As the blog post author pointed out, let's not miss "a forest for the trees" - the post is not about THIS bookmarklet (as much as I'd like it to be, for self-serving reasons) or some other bookmarklet. MobileOrchard blog is for developers, not consumers of apps, and this post is about opening a new market and new possibilities for software applications that could benefit from tight integration with Safari and run in the context of any webpage - your imagination is the limit. The idea is that if one can monetize this, more professional-grade bookmarklets can become available. This is an opportunity for developers, and a boon for consumers.