[pluckytree]

It’s in the financial interest of much of the technology industry to vociferious campaign for encryption, but they don’t. If Google stopped using any encryption, don't you think their business would suffer?

It may be in their Apple’s financial interests to do so, but it’s also the right thing to do. As you (partially) say, they care about the user experience. That experience includes taking steps to protect user information and they’ve had a long track record of doing just that. They did this long before it probably had any noticeable effect on the bottom line.