It's easy to cheer on Google, as Google as they systematically takes on established vertical markets (to sell advertising) and do fairly well in some of them. Why not root for the underdog, Yahoo + MSFT?
Because it's fun to cheer on the underdog if the underdog is better and the established players are just bumbling idiots holding down the underdog via cheating and uncompetitive strategies.
Trying to claim that YHOO/MSFT is (technically) better than Google and that Google is just a bumbling idiot trying to hold down YHOO/MSFT via cheating and uncompetitive practices is a bit of a stretch, even for the seriously deluded among us.
I can't be certain but I think you're being sarcastic :P
The reason is because Google WAS the underdog. Yahoo and Microsoft were the established giants. After 5 years or so the situation has almost reversed, though, with Google making (and buying) the killer apps and the other two players stuck in a game of follow the leader.
In 2007,
Microsoft's net income was: $14 Billion.
Yahoo's net income was: $660 Million.
Google's net income was: $3 Billion.
Trying to claim that YHOO/MSFT is (technically) better than Google and that Google is just a bumbling idiot trying to hold down YHOO/MSFT via cheating and uncompetitive practices is a bit of a stretch, even for the seriously deluded among us.