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by gozur88 3834 days ago
>In most companies the "Posts from the CEO" are a group effort (at my last company I wrote multiple statements that were supposedly from our CEO). What you're attributing to a single person is actually the work of many.

If it's a group effort he was being pretty deceptive by ending with "apologies for typos in the above," making it sound like he just dashed it off himself.

1 comments

Don't underestimate a good copywriter :) Christian Rudder's 'Dataclysm' has a funny example of someone who copy-pasted the same message to dozens of people on OK Cupid complete with an apology for spelling.