| On the plus side - The convenience factor is compelling, like auto-complete. - As a v1 you can see the true magic in a seamless signup. On the downside: - It does something unusual / unexpected / creepy. - It's too slow - noticeable lag vs. say the auto-suggest in search. - If accuracy is good why bother exposing that to the user? Intercom.io does this all in the backend off of email only registrations and seems to have about a 70% hit rate. The data is useful to business owner but I'd bet the user would feel less enthusiastic knowing that I have their personal fb, twitter, linkedin, etc as soon as they register. I am sure that svbtle can show the A/B data validating this is worthwhile for THEIR audience. But I'm not sure for a broader use case this is going to help due to the factors mentioned above. |
That's a great point. A prior startup I worked at used a nice social referral tool, whose name slips my mind right now, but their backend would asynchronously pull Facebook, Twitter, etc. links for each of your customers. It was really convenient and worked for 80-90% from what I recall.