[natvod]

> What can this teach us about SaaS pricing pages?

> Even the most successful SaaS companies in the world don’t conform to the ‘best practices’ laid out by conversion specialists.

Not sure I agree with this conclusion. Obviously you should test to see what works for your audience but imo, the whole point of comparing how each company does X is to extract the most common patterns people can use as solid starting points.

The article would have been a lot of more useful if it listed at the end the most common elements SaaS pricing plans share like 63% offer a free trial. It's a waste of time to try to design from scratch instead of referencing what most of your peers are doing.

Also, just because some SaaS companies don't conform to the best practices, it doesn't mean that their way necessarily converts better. Maybe they would convert more if they did certain best practices.