[angdis]

Whether it is 10 seconds or 10 minutes (clearly hyperbole), the point is that these notifications are difficult to interpret because of poor design.

As the attempted re-design and the commentary shows, this is not an easy problem. It takes some serious effort and consideration of many use-cases.

Instead of someone trying to "Steve-Jobs" a redesign, perhaps the best thing to do would be to devise a process for coming up with a new design. To do something like this "right" requires actual study with users-- not just a designer applying his/her talents.

FWIW, I think the OP's redesign is more clear, but that's just my limited viewpoint, it doesn't mean that it would be successful over all possible use-cases.