Well I guess that could explain the 50% off rides promo they've been running in NYC for the past 6 weeks. Seems like every Sunday I get a push notification that it is extended.
Lyft is running cash-burning (not merely unsustainable) promotions in a select number of cities, most likely to try and impress prospective investors that "We have 40% marketshare in NYC!".
Pretty meaningless when that's the result of a 50% off. Meanwhile Uber has been cutting back on promotions and incentives.
Pretty meaningless when that's the result of a 50% off. Meanwhile Uber has been cutting back on promotions and incentives.