[Bvalmont]

There are some interesting lessons to be learned on how Apple employees communicate. The use of hyperboles, the emphasis on positive words or how every sentence works as a one liner.

I liked the moment when the interviewer is trying to steer the conversation and Tim Cook firmly responds by mentioning the interviewer's name which promptly gave Tim Cook the upper hand in the rest of the interview.

Anyone reading some good books about this? I could surely use some of these techniques in meeting rooms or at client presentations.