[fffrad]

I stopped reading at "Mobile is the future".

Everytime I hear this, its from a clueless manager that saw that most traffic comes from mobile so decided we should put more ads on mobile. They don't realize that the over all traffic is still the same.

Mobile is the future is what made every news outlet create their own app and force you to download on each page view.

[krschultz]

Except that Benedict Evans is not a clueless manager, he's an analyst at Andreessen Horowitz. Everything he writes is worth a read, a lot of it is really insightful. Seems like it's your loss to stop after the first 3 sentences.

[radlad]

> They don't realize that over all traffic is still the same.

They do, which means that mobile traffic is increasing while PC traffic is decreasing. i.e. Optimize for mobile.