People bring this up in every single thread about sexism in HN and almost every single time somebody gives them a cite to any of the several of efforts dedicated to getting dudes in those fields.
Which is meaningless without means of comparison.
The fact that programs exist somewhere in the world tells us nothing about the importance placed, or resources spent, on those efforts.
Maybe if you actually worked in said industry you've have a better sense of the environment. I doubt the average nurse (male or female) knows much about how the tech industry works.
This is not a mainstream media article. It's a blog post. I doubt my cousin the insurance adjuster ever heard about it, just as I never hear stories about the insurance industry.