[muhuk]

Perhaps it was an advanced defense measure against searches, since it was funded by a defence agency. \s

It will probably never get as popular as the generic term blog, so it will be difficult to search "how to do X in blog?", so it will probably never get as popular...

Perhaps they consider renaming it as bayelog or something.

[raverbashing]

Oh please this is so irritating

Until Google "got it", searching for R was a pain (that was before the -lang suffix got popular)

Pick an unique name with several letters and a moderately used word, like Python or Ruby, it's not hard.