[nolok]

You are right but you are not giving full respect to the fact that it is a company doing business there.

The company is free to chose not to operate in their country. It can chose to not answer to any official /judicial question (I'm not even saying agree with, only answer). It can do so even if it concerns a citizen of the country in question.

But if it does all that, it cannot expect said country to let them operate their business freely on "their soil", and that it is on the Internet does not change that, it's still accessing the Brazilian market.

I'm not agreeing with what Brazil is doing here, but I don't like the "I'm not on your soil so I can ignore you and still operate on your market" logic.