[Angostura]

An unusually poor PR mis-step from Tesla with an ill-judged tone. It is equally possible to make exactly the same points by congratulating the lone hacker for what he has managed to achieve by himself and then lead the reader through the extraordinary areas of innovation that Tesla has achieved in housed and the challenges that Hotz may yet find himself facing.

[gtirloni]

"Congratulations to him, he is right, anyone can create what we've done. But let us show you, reader that has already stopped reading, how he is wrong."

Doesn't seem like good PR.

If you're talking about a technical article intended for engineers interested in the field, maybe your take could work. This, however, is for the broad population and the original article painted Tesla engineers as nothing more than people wasting millions of dollars while a single guy in a garage can do the same. Not only the tone was disrespectful to all the work they've been doing, but it is also of concern to sales people that now have to explain why Tesla charges so much for something so easy to replicate.