[amiraliakbari]

In case of mobile Apps, getting people to upgrade frequently is hard. I really like the approach softwares like GitHub for Windows have in checking for updates on every run and somehow forcing continuous upgrades, but it isn't suitable for non-technical audience. "The Big Reveal" seems more interesting to the App users who usually want visible improvements in exchange of their upgrade "effort", or they will become less intrigued to update to later releases.