Hacker News new | ask | show | jobs
by Briel 3842 days ago
Honestly, at this point online influencers with midsize followings should treat their creative content and the fanbase they've been able to build up as a portfolio of their skills to get their foot in the door of more lucrative opportunities.

I'm not quite sure why they're working minimum wage jobs to make ends meet when they could for example be using their online experience consulting for businesses who would love to devise impactful, authentic ways to connect with the demographics of their fanbase.

I think a lot of these middle tier influencers would benefit from training on how to present their skills/experiences to businesses who are willing to pay. (Not viewers.)

I just read a story about how this girl Esmee Denters (she used to be signed with Justin Timberlake, then the label dropped her) was working part time at a yogurt shop. She could easily make much more for example coaching aspiring singers on to navigate the music industry, etc.

Basically, maybe your viewers won't pay for your content but you can use your content for the proof of expertise to start an auxiliary business that makes money.

1 comments

You're right, they really could benefit from such training. I don't think these people know that it's a thing that businesses will pay them to consult, let alone which businesses those are or how to contact them.

I certainly don't know who I would reach out to, or how, if I had 100k instagram fans and wanted to do some consulting. How does one acquire this knowledge?