[CPLX]

> Curious how similar this is to raising capital.

Exactly the same.

[beachstartup]

interestingly, a lot of our sales woes went away when we started asking for some money up front. we're all first-time sales people at my outfit.

people who are willing to pay a small fee up front are the only people you can work with as a services startup, the rest are worthless.