[valentin_heun]

Computers have been huge (ugly?) machines before now they are sexy and small. Screens have been heavy, now its all in your pocket. All of it has been in the Marked and sold wonderfully. Visual Markers (Stickers) for Augmented Reality are a design challenge that can lead to new looks. Its Natural Feature tracking, so everything can be a "sticker". This can actually help companies to differentiate from each other. Its something new to think about. I would not say that a radio with just a touch screen is particular beautiful, but it sells too. ;-) Anyhow, one thing is sure we will get rid of the marker. There is so much technological development going on in that field.

[cushychicken]

Thanks for answering! I really like the comparison to a "digital screwdriver". I think way too many companies set the setup bar for their IoT devices way too high. If you can make it as easy as Reality Editor, you should!