[thetmkay]

The UI is the pitch - technology people can't use is useless to people (tautology).

It's a commercial-like video to attract attention - but fair enough if it doesn't impress you. It's hard for me to judge UI without using it myself.

It's cool that they're at least trying to solve the problem of a better UI because I believe that's a problem that exists. It reminds me of one of Brett Victor's talks.