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by kardos
3841 days ago
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Indeed. I don't have a reference handy, but have read that the revenue for online advertising on news articles is south of 5 cents per reader. Paying an order of magnitude more to buy out the advertising "experience" must also come with some privacy guarantees, else it will be a hard sell. It is the tracking (+malware, etc) issues that are driving the recent adblocker surge after all. |
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Blendle takes your privacy very seriously, and will process and use your information carefully. We keep it safe, and hidden from third parties. Since we don't have any ads, there's no need for us to collect data to sell ads.
To use Blendle, all you need is a valid email address. Of course we (no one else, mind you) are interested in getting to know you a little better in order to make your Blendle experience even more amazing. For example: our head honcho Alexander lives in Amsterdam, but was born in Oss. So what we'd like to do, is show him news articles from Oss and Amsterdam newspapers in his Blendle article list first. There are many other ways to tailor Blendle to what you want based on your information, but of course we'll only use your info to do so if you're totally okay with it.
Most companies have privacy statements of countless A4-sized pages, written in a way neither you nor we can understand. We think that's ridiculous, which is why we've asked our lawyer to use as much normal language in the text below as possible. Using a down-to-earth writing style is pretty tough for lawyers, but he did a pretty good job.
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