|
As I compete with Magic Leap, I'm probably in a pretty good position to answer this question. The main reason why ML is able to attract this level of investment is that their technology is literally decades ahead of what anybody else has. I haven't had the opportunity to try their headset out, but I know some people who have, and I haven't heard a single bad thing about it. The closest metaphor I can think of is seeing a GUI for the first time or seeing a TV set for the first time. I've used almost all of the other technology on the market or in development, and nothing comes anywhere close to what Magic Leap has. Not many people realize this, but Microsoft, Apple, Facebook, Google, and everyone else is pouring millions into AR/MR technology. You only hear about Google and Magic Leap because internal R&D budgets aren't public, but this is a huge area of research for everybody. A number of the largest tech companies have recently opened up small research shops in Seattle, Israel, and Cambridge, where AR/MR researchers have traditionally been based. Proper AR/MR won't revolutionize entertainment consumption. It will revolutionize all of computing, especially productivity. That's one of the reasons why I love AR/MR so much more than VR, even though I've never experienced AR/MR that's anywhere near the quality of good VR. Good AR/MR is a significantly bigger leap for computing than iOS and Android were over Blackberry, Palm, and Windows Mobile. Again, the best metaphor I can think of is the GUI vs. text-based computing. Lastly, ML does have an amazing patent portfolio and a world-class workforce that would be a dream acqu-hire for any large tech company, but top-notch VC's don't invest in startups for their patent portfolios. |
It's easy to say technology is decades ahead when you haven't even tried it. Rumor/second-hand retellings can be very powerful. I'm really excited to see this tech, but I'm also really skeptical.