Interesting that he advocates MySQL. PostgreSQL can index and interact with the JSON stored in it's columns, which make it a better choice as a NoSQL replacement.
It also provides validation and is often more space efficient :) the internal format also technically supports partial update, but that is not yet a supported feature. So I wouldn't suggest using text if you are not querying.
https://dev.mysql.com/doc/refman/5.7/en/json.html