[gedrap]

>>> First by moving away from the incredibly boring blog format.

There is nothing wrong with the blog format per se. The problem is, as you correctly identified, crappy articles.

What your examples have in common is that they provide value to the user. That's the key no matter what's the medium you are using to do so. There's nothing wrong with the blog format that prevents you from providing value.

[clock_tower]

But blogs do tend towards presentism, by virtue of how they present their information... and those in the know are well aware of how easy it is to set up a blog, making the medium a little contemptible compared to a well-done "roll-your-own" webpage.