[silverpikezero]

The big problem I see with this idea is that scrappy, do-whatever-it-takes people almost never write clean code, checkin cleanly, test properly, and practice good product design. I value these things more than "rugged individualism". Furthermore, if your software team is doing sales, that's a really bad allocation of talent. Even the tinyest of startups should have dedicated roles for the other dimensions of your business (e.g. Sales, Support, HR, CTO). You pit 2 teams against one another with the goal of producing a great product, and one team has a wide spectrum of talent, the other has great software engineering discipline, I would bet on the latter team every time.