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by tmail21
3841 days ago
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At a very high level, email is primarily used for discussions. With this view, successful innovation in the e-mail space requires innovation in the nature of discussions themselves. Tinkering around with better usability or feature improvements will not be sufficient to overcome the massive inertia of 'traditional e-mail'. We are a startup that just launched (https://tmail21.com) that aims to rethink the discussion itself. In our view, one of the major problems of e-mail (and chat for that matter) is that the discussions are not goal-oriented. So, discussions/threads can meander around with no outcome or accountability. So, we enhance the notion of discussions to be goal-oriented. Now, once one has the notion of goal-oriented discussions, a natural next step is to evolve a goal-oriented discussion into a Lean Process (which is basically a goal-oriented discussion with more structure) . Examples of a Lean Process might be a Blog Article process, a Product Deployment Process, a Feature Design Process, an Issue Escalation Process etc. We've done all this in an email-LIKE interface. I guess we'll leave it to others to decide whether this constitutes innovation in the e-mail space :) |
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I actually propose instead of re-inventing email, create addons to extend what email message can be used/read/interacted with. For example, high school teaching today has been reliant on gmail for offline homework assignment and discuss between teacher and kids. There are some tools in that space aggressively exploited by schools to conduct their "innovative" teaching efforts.
Gmail, or microsoft outlook would be the best go-to destination for the majority of who can afford an in-house IT team, or shadow IT in large enterprise who's tired of the lack of evolution from SAP, IBM etc.
Still, Gmail and outlook are slow in adopting or providing email as an open extendable platform for BPM application purpose.
Then there are everyday use of email other than BPM, notification, online purchase receipt, offline discussion, even transmitting files, photo etc. via email are somewhat common with email client.
The longevity of email is exactly the lack of rigor of the intended use of it, BPM or not, email is flexible to conduct any discussion to an open goal, or without a goal.
To understand email better, one has to compare email to SMS, and social media along with how mass used these tools.