[wfo]

There are a few odd mathematical theorems which almost just seem to draw cranks like moths to a flame: I don't think I've ever seen a reference to Godel's incompleteness theorem outside of a mathematics textbook which isn't eye-rollingly cringeworthy. Similarly with this one; we have very technical theorems that take years of study to fully understand, and they almost touch on other fields or have some kind of "wow factor" which makes them irresistible to pop lit writers like Gladwell, Hofstadter, etc.