This is good to hear, but I agree that all the positive spin is unnecessary and damages their image. Now they need to backpedal or "evolve" on the Pocket blob issue. However they want to spin it.
Mozilla's lawyer just admitted to Wired magazine that, in fact, they do earn revenue from Pocket.
> Although the company emphasizes that Pocket and Telefonica didn’t pay for placement in the Firefox browser, Mozilla Corp. chief legal and business officer Denelle Dixon-Thayer told WIRED that Mozilla has revenue sharing arrangements with both companies.
Revenue sharing arrangement doesn't mean Mozilla included Pocket for money. Does Pocket even make money at a scale that could be remotely interesting to Mozilla? I very much doubt it.
I also doubt that Telefonica makes significant money with Hello. I can't even imagine a business model around this feature.
I suspect Mozilla was just opportunistic here and made those arrangements in case these features happen to generate revenue some day somehow.