[dublinben]

>If I were a hospital, I'd start providing cost guarantees to my patients and their insurers.

Why? Healthcare consumers are largely price insensitive. They currently have no incentive to 'shop around' and reward lower priced providers.

We are only starting to see innovative service providers that are trying to change this.[0]

[0]http://www.npr.org/2015/10/09/447098694/why-most-people-don-...

[refurb]

With the advent of high deductible plans, there is a ton of incentive for patients. If your deductible is $5,000, every dollar you save on medical costs is money in your pocket. They are becoming more and more common.