[whatever_dude]

From the article:

> Let’s stop pretending that there are artificial barriers to entry and accept that the main barrier to anyone taking it up is their natural aptitude for it. Instead let’s work on improving the social status of the software industry – I think this is in any case happening slowly – and also work on encouraging talented young people to consider it as a viable alternative to some of the other top professions.

I'd say he's arguing about getting more of the right type of people into the field, rather than pretending it's something anyone can do, and getting the wrong type of people into it.

If we (as in software developers) were trying to "protect our turf", all we had to do was to continue with what we're doing. The new candidates will be terrible, the potential good candidates will be somewhere else, and we'll be "safe" atop the knowledge tower we built.