[amorgan]

Truly appreciate your thoughtful response - thank you! I don't believe ad blockers are going away nor do I think it's time well spent or an effective strategy asking visitors to disable them or try to sneak ads past them. What I do believe though is once decision makers within these companies learn the % of their visitors that are blocking ads it will spur a productive discussion on what they should do about it - such as a shift in revenue strategy as you suggested.

As thomasahle pointed out earlier, ad blocking visitors seem to be more engaged because they bounce less and visit more pages. Now this is based on a relatively small sample size, but so far the trend is holding true. That is a huge takeaway that cannot be understated. Ad blocking visitors are valuable but in a slightly different sense.

And you're right, some websites will signup for a month and cancel after they've analyzed a large enough sample size and we're ok with that because it's all about education & gaining knowledge. Prior to using our service they could only guess, now they know with relative certainty.