[jmnicolas]

> PDF Expert is available at an introductory price of $19.99, but that will rise in the near future to $60–70 once we add PDF editing and OCR.

$60–70 for a fancy PDF reader ? By doing this you will get only the people that really, really need your software, the others will turn away unable to justify such an expense for a non vital software.

A bit like an iPhone in fact. I could afford one, but I don't want to make sacrifices on other more important things. Sometimes I wonder if the peoples that make these prices live in a kind of "rich people bubble" where money grows on trees and 70 bucks for a PDF reader or almost a grand for a smartphone is just chump change.

[mikestew]

Those that can justify the $70 need the software. Those that can't didn't need it in the first place, and probably wouldn't pay $1.99. If it saves me an hour, worth $70. YMMV, and it obviously does.

[flybirdx101]

But other PDF editors cost a lot more. PDFpen is worth $75, and Adobe Acrobat DC costs like $450 if purchased fully, not by subscription model.

Finally, it all depends on what exactly you need from the app. Fast, reliable and well-designed software can't be cheap - and I don't think it should.

[bigger_cheese]

I must admit I found the proposed $60 price a bit shocking when I read the article. Surely there are free software solutions which do much the same thing. I believe Okular can do most of the things the article alluded to.

[flybirdx101]

That's true, $60 would be too much for current set of features. But this is a supposed price for updated version, which will be released soon, which includes powerful PDF editing features as well (similar to those in Acrobat Pro, for example).