This SuperUser post talks about it: http://superuser.com/questions/365999/how-do-i-recover-data-...
http://howto.starahead.com/?p=61
http://www.overclock.net/t/457286/seagate-bricked-firmware-d...
https://sites.google.com/site/seagatefix/Home
I had backups, but still, it was nice to be able to do this.