[ThomPete]

Although not a top paid app for a side project my app is doing surprisingly well even outside the app store after I took it out recently.

The number one factor which he alluded to is which pricing strategy to follow. My app is not 70 but 9.99.

I too am using a time limited version and I am realizing that this isn't the best approach for my app either. So I am working towards something like what Sublime is doing.

One of the biggest learnings I have gotten from this experience is that an app is rarely a business and that the MAS is rarely a good distribution channel if you are doing something unique.

I could make at a minimum double as much as I am doing right now if i spent som more time on it (I will make around $50K the first year) and there is money to be made if you have something unique. Unfortunately thats hard to do on the MAS with Sandbox.

[zerr]

How did/do you market/promote it?

[ThomPete]

A combination. HN was a good first boost https://news.ycombinator.com/item?id=9145007

Then got in contact with a lot of websites. Was lucky to get som really good reviews on LifeHacker and MacUpdate plus other places. And then people started telling their friends about it.

Plus I have an email list now with +10K customers or potential customers.