[Justsignedup]

Generally in a competitive market, you have one company selling product / service X and a competitor selling service Y which does something similar.

This is fine.

However online communication is different. Imagine if the telephone company would bleep out any time your friend mentions a competitor's company. You'd never know a competitor exists. Especially if that competitor is up-and-coming and doesn't have the pockets to send flyers to every damn house in the state.