[newman314]

Plus there are scenarios where choice is not available, for example, Comcast as the only ISP in town etc.

I suppose one could choose not to use the Internet in that case but that's not really a viable solution.

It's an asymmetric fight which individuals are on the losing end and given what we now know post-Snowden, I'd argue that greater privacy protection is absolutely necessary and available to all those who desire it.