[lifeformed]

With Notch's situation, Mojang feels like a small team of people who built a single video game together (whether or not that's actually the case), so profit-share seems like a reasonable response. Gravity feels like just a "normal" company, a 9-5 white collar desk job, indistinguishable from other ones. Most people can relate to that kind of situation more than an indie game team.

[peppage]

Do you think America vs Sweden has anything to do with it?

[DaveWalk]

I was going to suggest the same -- I don't think Notch would be doing 24 TV interviews in 3 days, including at Fox, about his company's payroll. I think it wouldn't stick, because he is foreign and the US news-watching public would assume it's just a weird thing that a foreigner might do.