[fersab]

I'm wondering, and forgive me if I missed this somewhere in the article, but did the founders wanted this type of product for themselves in the first place?

If there was a solution like that before they started, would they go and design their own jeans instantly, cause they really really wanted to do so?

Sounds to me like one of these "that would be cool if, I think"-type of ideas... I may be wrong though?

[csydas]

They did address this and acknowledged it should have been a red-flag for them.

Really what it comes down to is the old saying how people "...don't know what they want until they see it." Bespoke items are great, but, at least with pants, I would assume the purpose would be to get the best fitting pair, not necessarily to give a pair of pants flair. The end result of telling people "your pants can look however you want!" is a bunch of people scratching their heads going "I want...them to fit?"

[timje1]

I guess that's the difference between this and say, threadless. Threadless has amateur custom designs submitted and voted on, and the top designs float up to the front page. Because most people simply aren't very good designers...

[franze]

from the article

>Perhaps the fact that none of us had ever tried to order custom jeans ourselves should have set off alarm bell

to answer you questions: no, no, yes

[fersab]

Aah there that was!

However i'm still impressed by the execution, when you take it all in the acccount, regardsthe lack of tech knowledge and so on...