[anindyabd]

I read this as: how successful you are has nothing to do with how innovative you are.

The Apple formula: keep innovations at a minimum, but market all your products as the coolest thing that anyone has ever seen anywhere. With enough of a marketing budget, everyone will believe you.

[bcohn91]

From the article:

> Apple’s relative thriftiness extends to its vaunted advertising and marketing operations. The company spent $3.5 billion on advertising and marketing over the past four quarters, while Google spent about $8.8 billion in the past three.

[j2bax]

The only thing I can assume is that people like you haven't ever really used Apples full line of products and seen how seamless the experience is in comparison to anything else on the market. Or used one phone for 2-3 years and not felt completely crippled in that time. I have rarely used an Android device that didn't feel sluggish.

[s73v3r]

Yeah, no. If all they had was marketing, and the products were not actually good, then no one would buy version 2.