[ramchip]

Most people would rather be honest and pay a few dollars than mess with cookies/proxies/multiple accounts, especially if they don't know what a cookie is in the first place.

If someone values his time sufficiently low to make several email accounts to read the NYT without paying... he probably can't/won't pay, whatever is done.

[pierrefar]

That's a very fair point. My only counter to it is that us geeks will spread the word that using Chrome in incognito mode is quite effective.

Ctrl-Shift-N is quite fast, and Google is pushing Chrome very hard, and us geeks are called on for tech support quite often.

I think your honesty thought will win out most of the time, but not always. People like a free lunch and sticking it to the man, especially if they have the tools to do it very easily. We'll see.