[blackjack48]

A couple days ago, I needed a new cordless landline phone and wanted to try out Prime Now. It was impressive that I could track my courier's location and have it arrive within half an hour - only problem was that it was the wrong model. I've ordered hundreds of things from Amazon and can't recall ever receiving an incorrect item. To make matters worse, the CS rep I spoke to said they couldn't send couriers to do returns or exchanges: I had to UPS it 2,000 miles to Kentucky. Winning the ecommerce delivery race won't mean anything unless Amazon can maintain its high accuracy rate and positive user experience.