[ctide]

At a previous company, we initially set everything up at Heroku. As things got cost prohibitive, we moved them one by one to AWS. Since Heroku is setup on AWS, it was easy enough to connect to our Heroku postgres instance from AWS web servers and it doesn't add any extra latency vs. running direct on Heroku. Over time, we slowly migrated everything off to our own infrastructure on AWS, but we were able to leverage Heroku to avoid all of that development effort until it was cost effective to do so. You'll need to deal with your own SSL endpoint if you run your web servers on AWS, but it's pretty trivial to do so with ELB.

[holografix]

Out of curiosity: does Heroku give you a better deal as you grow? I know for a fact Salesforce will discount their licenses more and more and you buy bigger quantities and sign up for longer contracts. It'd be surprising if Heroku doesn't do this at all...!

[toyg]

They have the opposite model: give it away to small players to hook them up, then rake it in from heavy users.

[joshmn]

From my experience, no.

[samcheng]

That's exactly the roadmap I had in mind. Glad to hear someone had success with this route!